WildBeads by “Ajuinata”
" Ajuinata " comes from the Inuit language and carries the meaning of courage and perseverance in difficult times. It means "Don't give up", "Don't be discouraged" and "Don't give in".
Our story began already in 2020 , when the initial idea came to create a meaningful and unique collection of handmade jewelry. The idea was only in the mind for a long time, but as time went on, it took on more and more layers, direction and identity. We knew from the beginning that we wanted to create quality jewelry that would reflect the feelings of the person who wears it and express strength and emotion. Therefore, it was immediately clear to us that we want to work with minerals and high-quality materials. Minerals are magical stones that were here long before us and will be here long after us, they remember and when we have an open mind - they can be a useful companion in easy times, but also in those difficult times. It all took a turn during our travels and getting to know the Iunite culture and its resonant word " Ajuinata ", which helped them survive many challenges in extreme conditions.
Každý náš kúsok je ručne vyrábaný z prírodných minerálov, ktoré nesú symboliku sily, rovnováhy a odhodlania. Dopĺňame ich postriebrenými a pozlátenými detailmi, ktoré podčiarkujú ich jedinečnosť. Nejde o bežné doplnky – každý šperk Ajuinata je symbol, ktorý ti pripomína tvoju cestu.
"Ajuinata" personifies the power of perseverance
The idea with our name could no longer stay in his head, it gradually took on new dimensions, drawings on paper, traveling around the world for materials, training and education, understanding identity, transforming ideas into the quality of a physical piece. The creation of a store down to the moment and the text you are reading right now.
Each of our pieces is unique, handmade from a selection of high-quality materials. We create our jewelry with passion and attention to every single detail to remind you of what's inside you and help you make the right decisions.